The company said the new properties will be spread across key locations along the Yatra route to make it easier for pilgrims to find a ‘comfortable’ and ‘affordable’ place to stay throughout their journey.
The Char Dham Yatra is a spiritual pilgrimage of four sacred shrines nestled high up in the Himalayas. These shrines include Yamunotri, Gangotri, Kedarnath, and Badrinath, attracting millions of pilgrims every year from across the world.
As per the Uttarakhand government, 1.6 million devotees have already registered for this year’s yatra, and the number is slated to increase in the coming months.
Oyo said it has also witnessed a 206% increase in bookings for the Char Dham Yatra compared to the same period last year.
With a year-on-year increase of 186%, Srinagar in Pauri Garhwal district has taken the lead as the most booked destination for the Yatra, followed by Rishikesh and Haridwar. An Oyo spokesperson said the Char Dham yatra holds ‘immense’ significance for devotees across the world. However, the adverse weather conditions often disrupt it, sometimes even leading to its suspension for days.
“We are committed to making the journey easier and more comfortable for pilgrims. By doubling the number of properties available for the yatra, we want to ensure that pilgrims have access to affordable, comfortable and reliable accommodation throughout their journey,” the spokesperson added.