Ola CEO Bhavish Aggarwal slams journalist for leaking confidential images of upcoming EV

Ola Electric is set to launch an affordable electric scooter this August 15. Many media outlets have already reported about it and the company has also hinted about it some days ago. However things took an ugly turn when an auto journalist published confidential images of the upcoming EV ahead of its official announcement.Ola CEO Bhavish Aggarwal took to Twitter to slam the unnamed journalist and demanded an apology.”These images were part of an auto media event we held today and content from this event was supposed to be embargoed and confidential,” Aggarwal wrote, adding, “Auto media does their own credibility a massive disservice when they sneakily take photos at a confidential event. Breaks the trust the brand places in them.”

Aggarwal further added: “We work really hard to make great products and entertaining events for our customers and delight them. Such instances can’t have any place in a mature ecosystem.”
Demanding an apology from the journalist, he said: “Unless it is clear who did this and an apology (which is unlikely), we will not have auto journalists being showcased our products before launch going forward. They will be shown the products only after customers are shown products at launch events.”

As reported by the ET earlier, the upcoming EV is expected to be called as Ola S1X and is likely to be priced below Rs 1 lakh.

Though Ola has not shared any details about the S1X, it is said to offer a range of about 100 km.

Ola currently offers S1 Pro, S1, and S1 Air electric scooters.

Ola recently launched the S1 Air that comes with cutting-edge technology and design elements inherited from its predecessors, the S1 and S1 Pro. It offers a 3 kWh battery capacity, a certified range of 125 km, and a top speed of 90 km/hr.