At Parul University, the BBA program offers specialised areas of study, including BBA Agri-Business Management, BBA Banking and Financial Services, BBA Business Analytics, BBA Digital Marketing, and Sales Management, BBA Healthcare Management, BBA Family Managed Business Management, BBA Human Resource Management, and BBA in Financial Management.
Dr Parul Patel, Vice President, Parul University, expressed, “Our vision for the BBA program emphasises versatility, entrepreneurial opportunities, and networking. We commit to developing well-trained leaders capable of holding key positions in business and industry, with a focus on emerging areas of specialisation and institution-building through a diverse range of management specialisations”.
In today’s dynamic global landscape, the demand and value of a business administration degree have skyrocketed, thanks to the ever-evolving forces of globalisation. As businesses expand internationally and operate on a global scale, a global perspective in business has become essential. Collaborating with partners, suppliers, and customers from different countries has become the norm, and professionals with the ability to strategise for global expansion are highly sought after.
The program places a strong emphasis on practical learning experiences, complementing theoretical knowledge with case studies, group projects, internships, and other experiential activities. The faculty is dedicated to empowering students with essential skills and ethical principles required to excel in the business world. The curriculum is designed to cultivate highly skilled management professionals while encouraging entrepreneurship and innovative problem-solving.
Upon graduation, BBA students from Parul University have a vast array of career opportunities across industries such as IT, industrial, law, education, aircraft, retail, and consumer packaged goods. Their multitasking abilities and understanding of business nuances make them valuable assets in these fields.
Furthermore, many students choose to pursue postgraduate degrees in business administration or business management to enhance their career prospects further. Lucrative job roles, such as human resource manager, finance manager, business consultant, and marketing manager, await BBA graduates in esteemed financial institutions, marketing organisations, business consultancies, and educational institutions, offering attractive compensation packages.
Parul University‘s credibility is reinforced by its NAAC A++ accreditation and global memberships in esteemed bodies like the Association of Commonwealth Universities. The 125-acre eco-friendly campus attracts a diverse student population of over 43,000 from across India and 2,500 international students from 68 countries, creating a truly culturally global destination.
Through strategic industry partnerships, the faculty provides students with valuable hands-on training under the guidance of experts from prominent business sectors, resulting in an impressive track record of 20,000+ placements in 2000+ companies with milestone packages of 30 LPA.
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